Over 70% of a product's costs are determined during the conceptual design stage. As a development project proceeds, less and less design freedom remains as more decisions are made and more costs are fixed. The most critical stage and the most critical decisions are made during conceptual design.
Maier Design Works offers design review services to assist companies in the early stages of product development. Working confidentially with our clients, we can provide a comprehensive analysis of the product's affordances, identifying key features that can be exploited for greater profit as well as potentially hazardous features that must be remedied.
As the product development process proceeds, later design reviews help ensure all target affordances are being met and are of high quality. A consistent watch for negative affordances is essential to avoid costly problems, recalls, and even lawsuits after product introduction.
Contact us to begin having Maier Design Works partner with your product development team today.